Aware Records

Information about Aware Records

Aware Records
Parent companySony BMG
Founded1993
Distributing labelColumbia Records (In the U.S.)
GenreVarious
(Primarily Pop Rock and Acoustic Rock)
Country of originU.S.
Official websiteOfficial website of Aware Records
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Aware Records is a record label primarily existent to "scout" unsigned acts and to promote their initial album releases and increase general overall exposure. Once the artist decides to, in many cases they will elect to "graduate" to Aware's parent company, Columbia Records, a division of Sony BMG. Through Aware, many bands and artists in the USA have become recognised and have launched into success as a result. Each year, Aware has endeavoured to release a compilation album of their greatest finds, though have released 11 in 13 years and one greatest hits album also.

History

In 1993, Gregg Latterman founded Aware Records with the purpose to find the best unsigned bands in the country and increase their national exposure through inclusion in a compilation album.

In the fall of 1995, the label formed the inaugural Aware Tour ranging from Nashville to Boston, reminiscent of the rock music tours from the 1960s. In 1998, Aware secured national sponsorship from Levi Strauss and Nantucket Nectars. In 1999, Aware embraced the power of the Internet in the music business and secured sponsorships from Efollett.com and Liquid Audio. The 2003 Aware Tour was sponsored by Icebreakers and featured non-Aware label artist Toad the Wet Sprocket as headliner, with Aware bands Wheat and Bleu as supporting acts.

In July 1997, Aware entered into an agreement with Columbia Records providing the major label a conduit to grassroots artist development and Aware access to national marketing and distribution. This joint venture deal was renewed in the US summer of 2002. Through this relationship, Aware has released full-length albums by artists such as Train (whose first album was certified Platinum), Five for Fighting (certified Gold) and John Mayer (certified Double Platinum).

Artists

Note: These artists all had an affiliation with Aware at some point, though may not have released any albums through the label.

Marketing Strategies

Aware uses a somewhat unique marketing approach encouraging word-of-mouth promotion over high cost advertisements, and even has a registered pool of "Aware reps" totalling over 1400 representatives. The Rep-Program was created in 1994.

Aware's presence on the Internet is prominent and the company's own store is directly accessible from their homepage, providing access to albums and merchandise for all artists.

Other Ventures

Enlarge picture
A² Management
Aware also formed a separate management division, A-Squared Management (Or A² Management), in October 1999, whose clients include Glen Phillips, Toad the Wet Sprocket, Liz Phair, Jackopierce, Motion City Soundtrack, Mae, The Working Title, Mat Kearney and The Fray.

External links

See also

Sony BMG Music Entertainment, Inc.

Joint venture
Founded August 5, 2004
Headquarters New York City, USA
see List of Sony BMG offices

Key people
  • Andrew Lack
    Chairman of the Board of Directors
  • Rolf Schmidt-Holtz

    ..... Click the link for more information.
    • Columbia Records is the oldest surviving brand name in recorded sound, dating back to 1888, and was the first record company to produce pre-recorded records as opposed to blank cylinders. Today it is a premier subsidiary label of Sony BMG Music Entertainment, Inc.
    ..... Click the link for more information.
    Motto
    "In God We Trust"   (since 1956)
    "E Pluribus Unum"   ("From Many, One"; Latin, traditional)
    Anthem
    ..... Click the link for more information.
    For other uses, see Pop rock (disambiguation).


    Pop rock is a subgenre of rock music that uses "catchy" pop style, with light lyrics over top of "guitar-based" songs.
    ..... Click the link for more information.
    Folk rock is a musical genre, combining elements of folk music and rock music.

    In its earliest and narrowest sense, the term referred to a genre that arose in the United States and Canada around the mid-1960s.
    ..... Click the link for more information.
    Motto
    "In God We Trust"   (since 1956)
    "E Pluribus Unum"   ("From Many, One"; Latin, traditional)
    Anthem
    ..... Click the link for more information.
    The term "unsigned artist" is used in the music industry to refer to a singer, songwriter, musician, or band that has no affiliation with a record label. Many unsigned artists sell their music and music-related merchandise without the financial support of a record label, while
    ..... Click the link for more information.
    Columbia Records is the oldest surviving brand name in recorded sound, dating back to 1888, and was the first record company to produce pre-recorded records as opposed to blank cylinders. Today it is a premier subsidiary label of Sony BMG Music Entertainment, Inc.
    ..... Click the link for more information.
    Sony BMG Music Entertainment, Inc.

    Joint venture
    Founded August 5, 2004
    Headquarters New York City, USA
    see List of Sony BMG offices

    Key people
  • Andrew Lack
    Chairman of the Board of Directors
  • Rolf Schmidt-Holtz

    ..... Click the link for more information.
    • Motto
    "In God We Trust"   (since 1956)
    "E Pluribus Unum"   ("From Many, One"; Latin, traditional)
    Anthem
    ..... Click the link for more information.
    -1993-  1994 . 1995 . 1996  1997 . 1998 . 1999 . 2000 . 2001 . 2002 .
    ..... Click the link for more information.
    Centuries: 19th century - 20th century - 21st century

    1930s 1940s 1950s - 1960s - 1970s 1980s 1990s
    1960 1961 1962 1963 1964
    1965 1966 1967 1968 1969

    - -
    -

    Their 1960s decade refers to the years from 1960 to 1969, inclusive.
    ..... Click the link for more information.
    Levi Strauss, born Löb Strauß (February 26, 1829 - September 26, 1902) was the German-Jewish-born American[1] creator of the first company to manufacture blue jeans. His namesake firm, Levi Strauss & Company, was founded in 1853 in San Francisco.
    ..... Click the link for more information.
    Nantucket Nectars is a beverage company created by Tom First and Tom Scott, known as Tom and Tom or The Juice Guys. The two met at Brown University in the Fall 1985. Four years later they graduated and headed to Nantucket.
    ..... Click the link for more information.
    Icebreakers is an ice hockey team founded in 2002 by (among others) Peter Forsberg and Markus Näslund. Their purpose is to raise money for a foundation who give scholarships to dysfunctional, handicaped or otherwise needy children.
    ..... Click the link for more information.
    Toad the Wet Sprocket is an American folk rock band consisting of singer Glen Phillips, guitarist Todd Nichols, bassist Dean Dinning, and drummer Randy Guss.

    Early career


    ..... Click the link for more information.
    Wheat is an indie rock group formed by singer/songwriter Scott Levesque, drummer Brendan Harney, guitarist Ricky Brennan, and bass player Kenny Madaras in Taunton, Massachusetts in 1996.
    ..... Click the link for more information.
    bleu or BLEU may be
    • French for blue
    • A 1993 movie, .
    • Bilingual evaluation understudy
    • Belgium-Luxembourg Economic Union
    • Bleu (musician), born William James McAuley III in Boston, Massachusetts and bandmember of pop-group L.E.O..

    ..... Click the link for more information.
    Columbia Records is the oldest surviving brand name in recorded sound, dating back to 1888, and was the first record company to produce pre-recorded records as opposed to blank cylinders. Today it is a premier subsidiary label of Sony BMG Music Entertainment, Inc.
    ..... Click the link for more information.
    -2002-  2003 . 2004 . 2005  2006 . 2007 . 2008 . 2009 . 2010 . 2011 .
    ..... Click the link for more information.
    Train is a Grammy Award winning rock band formed in San Francisco, California. To date, three of their albums have peaked in the top 10 of the Billboard 200 and have sold a total of over four million albums in the US.
    ..... Click the link for more information.
    highly specialized aspect of its associated subject.
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    "RIAA" redirects here. You may also be looking for RIAA equalization.

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    citations and/or footnotes. Please help improve this article by adding inline citations.
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    John Clayton Mayer (born October 16, 1977) is an American guitarist and singer-songwriter. Originally from Connecticut, he briefly attended Berklee College of Music, before moving to Atlanta, Georgia, in 1998, where he refined his skills and gained a following.
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    Better Than Ezra is an American alternative rock trio based in New Orleans, Louisiana.
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    William James McAuley III, best known by his performing name, Bleu, is a Boston, Massachusetts musician. Bleu graduated from the Berklee School of Music in Boston, MA.
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    Please help [ improve the article] or discuss these issues on the talk page.
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    Hootie & the Blowfish are an American pop-rock band, originally formed at the University of South Carolina by Darius Rucker, Dean Felber, Jim "Soni" Sonefeld and Mark Bryan.

    History

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