Grupo Modelo

Grupo Modelo S.A.B. de C.V.
Public
Founded1922
HeadquartersMexico City, Mexico
IndustryBrewery
ProductsBeer
Employees40,617 (2005)
WebsiteOfficial Site
Enlarge picture
A bottle of Corona made for European export.


Grupo Modelo is a large brewery in Mexico. It maintains a large part of the Mexican beer export market and produces top-selling imported beer in the United Kingdom, United States and Canada. Its six export brands include Corona Extra, Corona Light, Negra Modelo, Modelo Especial, Modelo Light, and Pacífico.[] Grupo Modelo also brews brands intended solely for the domestic Mexican market, including Victoria (a recent advertising campaign for this brand was centered on the fact that it is unavailable abroad); Estrella (a local beer found only in western Mexico); and León and Montejo (originally local to Yucatán but now available nationwide). Grupo Modelo has marketshare of 56% in Mexico[0] Grupo Modelo is 50 percent owned by Anheuser-Busch(as of July 2006) but control of the company remains with the Mexican Partners (direct descendants of the founders of the company) of Grupo Modelo. Grupo Modelo has exclusive rights in Mexico for the import and distribution of beer produced by Anheuser-Busch.[0]

Corona

Main article: Corona (beer)
Enlarge picture

This image has an uncertain copyright status and is pending deletion. You can comment on the removal.
Corona (labeled Corona Extra, but seldom referred to as such) is the top selling beer in Mexico and is one of the top-selling beers worldwide. Available in over 150 countries, it is also Mexico's leading export brand. It was first brewed in 1925 by Cerveceria Modelo on the tenth anniversary of the brewery, and is a pilsner. In 1926 the brewery decided to bottle the beer in quarter bottles and decided to go with clear instead of dark bottles. In 1997, Corona Extra became the top-selling imported beer in the United States, surpassing Heineken. Corona Extra and Corona Light are both popular in the United States with younger college aged students, most likely due to the "Spring Break" image associated with the beer. [1]

Corona beer is available in a variety of bottled presentations, ranging from the 250-mL ampolleta (labeled Coronita and just referred as the cuartito) up to the 940-mL Corona Familiar (known as the caguama or ballena). A draught version also exists, as does canned Corona in some markets.

Unlike many beers, Corona is bottled in a clear bottle, increasing the opportunity for spoilage. Exposure to sunlight significantly damages the taste of beer, yielding a taste that is often described as "skunky". This is the result of the essential hop oils spoiling due to UV exposure. However, during distribution, Corona is not typically stored in direct sunlight. Grupo Modelo, brewers of Corona, have most available quality certifications including ISO 9001 and 14001.

Corona beers are straw colored and have a very mild flavor with little if any hop bitterness. Corona contains 4.6% alcohol by volume, 148 calories, while Corona Light has 3.7% alcohol by volume, 105 calories.

See also

External links

A public company usually refers to a company that is permitted to offer its securities (stock, bonds, etc.) for sale to the general public, typically through a stock exchange.
..... Click the link for more information.
19th century - 20th century - 21st century
1890s  1900s  1910s  - 1920s -  1930s  1940s  1950s
1919 1920 1921 - 1922 - 1923 1924 1925

Year 1922 (MCMXXII
..... Click the link for more information.
Mexico City
Ciudad de México

Skyline of Mexico City at night

Seal
Nickname: Ciudad de los palacios (City of Palaces)
Motto: Capital en movimiento
..... Click the link for more information.
Anthem
Himno Nacional Mexicano


Capital
(and largest city) Mexico City

Official languages Spanish (
..... Click the link for more information.
Industry (from Latin industrius, "diligent, industrious"), is the segment of economy concerned with production of goods. Industry began in its present form during the 1800s, aided by technological advances, and it has continued to develop to this day.
..... Click the link for more information.
brewery can be a building or place that produces beer, or a business (brewing company) whose trade is the production and sale of beer. Breweries can take up multiple city blocks, or be a collection of equipment in a homebrewer's kitchen.
..... Click the link for more information.
Aspinwall Classification System (Leo Aspinwall, 1958) classifies and rates products based on five variables:
  1. Replacement rate (How frequently is the product repurchased?)
  2. Gross margin (How much profit is obtained from each product?)

..... Click the link for more information.
Beer is the world's oldest[1] and most popular[2][3] alcoholic beverage. It is produced by the fermentation of sugars derived from starch-based material — the most common being malted barley; however, wheat, corn, and rice are also widely
..... Click the link for more information.
Employment is a contract between two parties, one being the employer and the other being the employee. An employee may be defined as: "A person in the service of another under any contract of hire, express or implied, oral or written, where the employer has
..... Click the link for more information.
20th century - 21st century - 22nd century
1970s  1980s  1990s  - 2000s -  2010s  2020s  2030s
2002 2003 2004 - 2005 - 2006 2007 2008

2005 by topic:
News by month
Jan - Feb - Mar - Apr - May - Jun
..... Click the link for more information.
A website (alternatively, Web site or web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN.
..... Click the link for more information.
brewery can be a building or place that produces beer, or a business (brewing company) whose trade is the production and sale of beer. Breweries can take up multiple city blocks, or be a collection of equipment in a homebrewer's kitchen.
..... Click the link for more information.
Anthem
Himno Nacional Mexicano


Capital
(and largest city) Mexico City

Official languages Spanish (
..... Click the link for more information.
Motto
"Dieu et mon droit" [2]   (French)
"God and my right"
Anthem
"God Save the Queen" [3]
..... Click the link for more information.
Motto
"In God We Trust"   (since 1956)
"E Pluribus Unum"   ("From Many, One"; Latin, traditional)
Anthem
..... Click the link for more information.
This page is currently protected from editing until disputes have been resolved.
Protection is not an endorsement of the current [ version] ([ protection log]).
..... Click the link for more information.
Negra Modelo, brewed by Grupo Modelo, is a Vienna lager first brewed in Mexico by Austrian immigrants. It was first sold on draft in 1926.

Negra Modelo comes in an unusually shaped, wide brown bottle with a trademark Gold Label.
..... Click the link for more information.
Yucatán

Flag
Coat of arms
Location within Mexico
Country  Mexico
Capital Mérida
Municipalities 106
Government
..... Click the link for more information.
Anheuser-Busch

Public, NYSE:  BUD )
Founded 1852, incorporated in 1875
Headquarters St. Louis, Missouri USA

Key people P.T. Stokes (Chairman of the Board), August Busch IV (CEO)
Industry Beverages
..... Click the link for more information.
Corona (labelled Corona Extra, but seldom referred to as such) is a pilsner brewed in Mexico by Grupo Modelo. It is the top-selling beer in Mexico and is one of the top-selling beers worldwide. Corona beer is available in over 150 countries.
..... Click the link for more information.
Pilsener or pilsner is a pale lager, developed in the 19th century in the city of Pilsen, Bohemia (Plzeň in the Czech Republic).

Origin

Until the 1840s, most Bohemian beers were top-fermented, dark and cloudy.
..... Click the link for more information.
20th century - 21st century
1960s  1970s  1980s  - 1990s -  2000s  2010s  2020s
1994 1995 1996 - 1997 - 1998 1999 2000

Year 1997 (MCMXCVII
..... Click the link for more information.
Motto
"In God We Trust"   (since 1956)
"E Pluribus Unum"   ("From Many, One"; Latin, traditional)
Anthem
..... Click the link for more information.
Heineken is a 5% abv pale lager made by Heineken International since 1868. It is the flagship product of the company, and is made of purified water, malted barley, hops, and yeast. The beer is force carbonated. This product is a sponsor of UEFA Champions League and the Heineken Cup.
..... Click the link for more information.
Draught beer (also called draft beer or tap beer) has several related though slightly different understandings. The majority of references to draught beer are of filtered beer that has been served from a pressurised container, such as a keg or a widget can.
..... Click the link for more information.
Ultraviolet (UV) light is electromagnetic radiation with a wavelength shorter than that of visible light, but longer than soft X-rays. It is so named because the spectrum starts with wavelengths slightly shorter than the wavelengths humans identify as the color violet
..... Click the link for more information.
Alcohol by volume (ABV) is an indication of how much alcohol (expressed as a percentage) is included in an alcoholic beverage. This measurement is assumed as the world standard. Another way of specifying the amount of alcohol is alcoholic proof.
..... Click the link for more information.
Corona (labelled Corona Extra, but seldom referred to as such) is a pilsner brewed in Mexico by Grupo Modelo. It is the top-selling beer in Mexico and is one of the top-selling beers worldwide. Corona beer is available in over 150 countries.
..... Click the link for more information.
Beer is the world's oldest[1] and most popular[2][3] alcoholic beverage. It is produced by the fermentation of sugars derived from starch-based material — the most common being malted barley; however, wheat, corn, and rice are also widely
..... Click the link for more information.
brewery can be a building or place that produces beer, or a business (brewing company) whose trade is the production and sale of beer. Breweries can take up multiple city blocks, or be a collection of equipment in a homebrewer's kitchen.
..... Click the link for more information.


This article is copied from an article on Wikipedia.org - the free encyclopedia created and edited by online user community. The text was not checked or edited by anyone on our staff. Although the vast majority of the wikipedia encyclopedia articles provide accurate and timely information please do not assume the accuracy of any particular article. This article is distributed under the terms of GNU Free Documentation License.