For the book of the same name, see How to Succeed in Business Without Really Trying (book).

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How to Succeed in Business Without Really Trying
1995 Revival Logo
Music	Frank Loesser
Lyrics	Frank Loesser
Book	Abe Burrows Jack Weinstock Willie Gilbert
Based upon	How to Succeed Without Really Trying by Shepherd Mead
Productions	1961 Broadway 1963 West End 1995 Broadway revival
Awards	Tony Award for Best Musical Tony Award for Best Book 1962 Pulitzer Prize for Drama

How to Succeed in Business Without Really Trying is a 1961 musical, initially running for 1,417 performances. With music and lyrics by Frank Loesser and book by Abe Burrows, Jack Weinstock, and Willie Gilbert, the show won seven Tony Awards and the 1962 Pulitzer Prize for Drama. In 1967, it was produced as a film by United Artists, with many of the original cast recreating their roles. A highly-regarded 1995 revival starring Matthew Broderick and Megan Mullally garnered a Tony for Broderick's performance.

Shepherd Mead's 1952 book of the same name was a huge success. Playwright Willie Gilbert and neurosurgeon Jack Weinstock created a dramatic interpretation, but it had gone unproduced for five years. Agent Abe Newborn brought the work to the attention of producers Cy Feuer and Ernest Martin, with the intention of retooling it as a musical. Feuer and Martin had great success with the 1950 adaptation of Guys and Dolls, and brought in the creative team from that show to work on How to.... Abe Burrows and Frank Loesser set to work on the new adaptation, with rehearsals beginning in August 1961.

Under the direction of Abe Burrows, Robert Morse was cast as Finch, the irrepressible window washer, Charles Nelson Reilly as his nemesis Bud Frump, and Rudy Vallee as the stuffy company president. The show opened on October 14, 1961, nominated for several Tony Awards and winning in the areas of Best Musical, Best Book, Best Direction of a Musical, Best Conductor and Musical Director, Best Producers of a Musical, Best Performance by a Leading Actor in a Musical for Robert Morse, and Best Performance by a Featured Actor in a Musical for Charles Nelson Reilly.^[1]

The original Broadway production credited the choreography to an obscure dance director named Hugh Lambert, while the much better-known Bob Fosse received only a "musical staging by..." credit. Abe Burrows explains this in his autobiography Honest, Abe. While How to Succeed... was in its early development, producer Cy Feuer attended a trade show and was extremely impressed by an elaborate dance number created by Lambert, prompting Feuer to hire Lambert to choreograph the new musical. According to Burrows, it soon became clear in rehearsals that Lambert's creative abilities were completely used up in that one elaborate dance number. Bob Fosse was brought in to replace him, but Fosse was unwilling to hurt Lambert's career by having him fired. Lambert's trade-show dance number was recycled as the "Treasure Hunt" dance in How to Succeed..., while Fosse agreed to take a "musical staging" credit for choreographing all the other dance numbers. Burrows also reveals that another crisis arose in rehearsals when former recording star Rudy Vallee wanted to interpolate some of his hit songs from the 1930s.

A London production opened at the Shaftesbury Theatre on March 28, 1963 and ran for 520 performances. It was also directed by Abe Burrows and Bob Fosse, and featured a new London cast.

A 1967 United Artists film was made of the musical, directed by David Swift. Robert Morse, Rudy Vallee, Michele Lee, Sammy Smith, and Ruth Kobart recreated their roles for the film, and Bob Fosse again choreographed. This was the debut of actress Michele Lee, who later went on to star in a few more movies, before starring in the popular 1980s soap opera, Knots Landing.

A Broadway revival opened at the Richard Rodgers Theatre on March 23, 1995 and ran for 548 performances. It was directed by Des McAnuff and choreographed by Wayne Cilento. Matthew Broderick won a Tony for his performance of Finch, with Rosemary being played by Megan Mullally. In a pre-recorded performance, Walter Cronkite was the Book Voice. One of the later replacements for Mullally would be Broderick's future wife, Sarah Jessica Parker.

Synopsis

Act One

Scene One

As the Overture fades, lights come up on J. Pierrepont Finch, a young Window cleaner with a mind for advancement. He is at work squeegeeing the windows of the World Wide Wicket Company, though his mind is more closely focused on the book in his other hand. A disembodied voice, the "Book Voice", tells him that "everything [he] needs to know about the science of getting ahead" is contained within the pages of How to Succeed in Business Without Really Trying. His scaffold descends, he removes his overalls to reveal the business suit beneath, and he quickly disappears into the high-pressure world of Corporate America.

Scene Two

Finch's first act in the corporate world is to knock J.B. Biggley, the president of the company, to the ground. Unfazed, Finch presses Biggley for a job, who dismisses him to the personnel manager, Mr. Bratt. Having seen all of this, Rosemary Pilkington, a secretary, is impressed with Finch and offers to help him meet Mr. Bratt. Bratt initially treats Finch brusquely -- that is, until Finch mentions Mr. Biggley's name and implies that they are old friends. Finch is given a job in the mailroom, where he works with the lazy and nepotism-minded nephew of Mr. Biggley, Bud Frump. Rosemary dreams of a life in the suburbs ("New Rochelle. Or maybe White Plains.") with a smartly-attired junior executive. Regarding Finch, she tells her friend Smitty that she'd be Happy to Keep his Dinner Warm.

Scene Three

Coffee break! The fatigued workers fall over each other in their rush to get to the coffee machine, only to find it bone dry. Frustrated with no discernible advancement in his first week, Finch flatters Miss Jones, Mr. Biggley's secretary. The two are introduced by Rosemary, and Finch is sure to add a bad word about Bud Frump.

Scene Four

"One word of caution about the mailroom: it is a place out of which you must get. Do not get stuck in the mailroom. Plan to rise." Twimble, head of the mailroom, is moving to the shipping department, but not without some words of wisdom for our young hero. He tells Finch that the secret to longevity at the company is to play things The Company Way: overwhelming fear of being fired coupled with absolute faith in the company's wisdom. After twenty-five years in the mail room, Twimble hands the reins to Finch. Finch, heeding the words of his trusty book, declines the promotion, saying that Bud Frump is more qualified. Frump accepts, vowing to play things The Company Way, too. Twimble and Bratt are impressed, again, by Finch, and Bratt offers him a job as a junior executive in the Plans and Systems department, headed by Gatch. Frump, seeing that he has been outdone, fumes.

Scenes Five and Six

Enter Miss Hedy LaRue. In her skin-tight leopard dress, Hedy is the epitome of the classic blonde bombshell and can't take two steps without being ogled. This gorgeous Marilyn Monroe-esque career woman goes against the cliché; she may not be a natural secretary (her shorthand and typing are appalling), but she is shrewd enough to know how to use her "assets" to her advantage. Although she is Mr. Biggley's mistress, she leaves the men around the office panting in her wake wherever she goes. Mr. Bratt reminds his men that A Secretary Is Not a Toy. Relationships with one's secretary are not to be tolerated, but panting, catcalling, and generally driving oneself to the brink of insanity certainly is!

Scene Seven

It is Friday afternoon, just after five o'clock. As they make their way to the elevators, the secretaries complain of unwanted attention from their bosses, while the men talk of sales figures. The ever-alert Finch learns that Biggley is extremely proud of his alma mater, Old Ivy, and learns that he will be in the office Saturday morning to pick up his golf clubs for his game with Wally Womper, the Chairman of the Board.

Rosemary and Smitty encounter Finch at the elevator and Smitty knows that, despite their awkward silence, the two like each other. They agree that it's Been a Long Day, and Smitty points out a special "dinner for two" at a local restaurant. As the three enter the elevator, Finch and Rosemary decide to take advantage of the special.

Frump runs into Biggley and Hedy, arguing about her job. Frump realizes their relationship and blackmails Biggley into giving him a promotion, also rising the corporate ladder.

Scene Eight

Saturday morning, and Finch enters early and begins setting the scene: he begins strewing crumpled and paper around his office, breaks a few pencils, overturns the trash can, and scatters cigarette butts everywhere to make it appear that he has been working all night. Biggley arrives, and Finch "absent-mindedly" begins humming Grand Old Ivy -- the Old Ivy fight song. Finch convinces the Old Man that he, too, is a proud alumnus.

Scenes Nine and Ten

In a show of alumni favoritism, Biggley insists that Finch be given his own office and secretary. Bratt assigns Hedy, prompting the Book Voice to warn him to beware of secretaries who have many talents, none of them secretarial. Finch realizes that Biggley must be her advocate, and sends her on an errand to Gatch, knowing that he won't be able to resist making a pass at her. We next see Finch seated behind Gatch's desk, Gatch having been dispatched to Venezuela.

Scenes Eleven and Twelve

A reception for the new Advertising Department head, Benjamin Burton Daniel Ovington, is being held, and Rosemary hopes to impress Finch with her new Paris Original. She arrives first, only to watch all of the women in the office enter wearing an identical design of dress. Hedy enters last in her Paris Original to calls of Wow! What a dress from the men. Hedy has a bit too much to drink, and Biggley asks Bratt to take her home. Bratt in turn asks Frump, and after some consideration (and planning) he agrees.

Scenes Thirteen and Fourteen

After much convincing and arguing, Frump convinces Hedy that it is time to go. She grabs Frump by the tie and kisses him, telling him he's cute but "not as cute as Finchy" as she exits to shower in Biggley's office. Frump, seeing an opportunity, tells Finch that Biggley is waiting in his office for him. Hoping to trap Finch and Hedy, Frump goes off to find Biggley. In the office, Hedy makes a pass at Finch, and, as they are kissing passionately, Finch realizes that he is in love with Rosemary, who enters as Hedy returns to the bathroom. Finch proposes to her and, as she is about to accept, Hedy comes out of the bathroom clad in only a towel. In a huff, Rosemary leaves the office, only to find Frump and Biggley just outside the door. Hedy returns to the bathroom, and Finch and Rosemary embrace -- just in time for Frump and Biggley to walk through the door. In search of Biggley, Bratt and Ovington enter. Ovington resigns a few moments later: after being prompted for his alma mater by Finch, Biggley realizes that Ovington matriculated from Old Ivy's bitter rival. Biggley names Finch Vice-President in Charge of Advertising, just in time for a big meeting two days hence. Biggley leaves as Finch and Rosemary declare their love for J. Pierrepont Finch, and Bud Frump states "I will return!"

Act Two

Scene One

It is the morning of the big meeting, and Rosemary is feeling neglected by Finch. She decides to quit, but her fellow secretaries convince her to stay: she's living their dream of marrying an executive and becoming Cinderella, Darling. (In the 1995 revival, this song was replaced with a reprise of How to Succeed in Business Without Really Trying, with the lyrics suggesting ways in which a girl can get hold of a man's financial assets.)

Scene Two

"So you are now a Vice-President.... You have done beautifully. Unless you are Vice-President in Charge of Advertising. In that case you are in terrible trouble. There is only one thing that can save you: you must get a brilliant idea," warns the Book. Foreseeing that he may not have a brilliant idea, the Book suggests that he steal one. Bud Frump comes in and tells Finch about his idea for a treasure hunt. Finch loves the idea, unaware that Biggley has already heard the idea and shot it down. Finch bounces the idea off Rosemary, who tells him that, no matter what, she'd be Happy to Keep His Dinner Warm (reprise).

Scene Three

Hedy flounces her way into Biggley's office in a huff and catches him off guard and doing an unlikely hobby: knitting. She is extremely unhappy with her secretarial duties and announces to Biggley that she is leaving for California. He begs her to stay, and they sing the unlikely love duet, Love From a Heart of Gold while Hedy caresses Biggley's head on her chest.

Scene Four

In the executive washroom, Frump assures the others that Finch's plan will fail and, with it, his career. Finch enters and gives himself a pep talk, telling himself I Believe in You, while the other executives vow his downfall.

Scene Five

Finch presents "his" idea: he will hide five thousand shares of company stock in each of the ten offices around the country, and give the audience weekly clues as to their whereabouts. Biggley is about to reject this idea yet again, when Finch explains that the clue each week will be given by the scantily-dressed World Wide Wicket Girl: Miss Hedy LaRue.

Scene Six

During the first television show, the Treasure Girl is asked to swear on a Bible that she doesn't know the location of the prizes. Hedy, whom Biggley had told the night previous where the treasure was hidden, panics and accidentally reveals this to the entire television audience.

Scenes Seven and Eight

"How To Handle a Disaster. In every businessman's career, there are times when things go a bit wrong. However, should you be the cause of a disaster that's really disastrous, we suggest that your best bet is to review the first chapter of this book: How to Apply for a Job."

Treasure hunters have wrecked World Wide Wicket Company offices across the country, and the executives, including Chairman of the Board Wally Womper, are waiting in Biggley's office for Finch's resignation. Finch tells Rosemary that he will probably have to go back to washing windows and she tells him "I Believe in You". Frump arrives to escort Finch to Biggley's office.

Scenes Nine and Nine-A

About to sign his letter of resignation, Finch mentions that he'll probably be going back to washing windows. Womper hears this, immediately being drawn to Finch as he, too, was a former washer of windows and that the both "Had a book" Wally's book being a book of betting records. Finch manages to place the blame for the treasure show on Bud, also mentioning that Frump is Biggley's nephew. Womper is about to "clean house from top to bottom", when Finch steps in on everyone's behalf. Finch tells the executives that they're all part of the Brotherhood of Man. Everyone is spared, except Frump, who is fired.

Scene Ten

The show ends with the announcement to the employees that Biggley is still president, that Womper is retiring to travel the world with his new wife, Hedy, and that Finch will become Chairman of the Board. Rosemary stands by his side as she plants the seed for aspiring to the Presidency of the United States. Bud Frump is lowered on a window-washing scaffold, outside the building, squeegee in one hand and How to Succeed in Business Without Really Trying in the other.^[2]

Musical numbers

Act I Overture How to Succeed in Business Without Really Trying Happy to Keep His Dinner Warm Coffee Break The Company Way The Company Way (Reprise) A Secretary is Not a Toy Been a Long Day Been a Long Day (Reprise) Grand Old Ivy Paris Original Rosemary Finale to Act I

Act II Cinderella, Darling 1995 revival replacement: How to Succeed in Business Without Really Trying (reprise) Happy to Keep His Dinner Warm (Reprise) Love From a Heart of Gold I Believe in You I Believe in You (Reprise) Brotherhood of Man Finale: The Company Way

Cast of various productions of How to Succeed in Business Without Really Trying

	J. Pierrepont Finch	Rosemary Pilkington	Bud Frump	J.B. Biggley	Hedy LaRue	Miss Jones	Book Voice
Original 1961 Broadway	Robert Morse	Bonnie Scott	Charles Nelson Reilly	Rudy Vallee	Virginia Martin	Ruth Kobart
Original 1963 London	Warren Berlinger	Patricia Michael	David Knight	Billy De Wolfe	Eileen Gourlay	Olice Lucius
1967 United Artists Film	Robert Morse	Michele Lee	Anthony "Scooter" Teague	Rudy Vallee	Maureen Arthur	Ruth Kobart
1995 Broadway Revival	Matthew Broderick	Megan Mullally	Jeff Blumenkrantz	Ronn Carroll	Luba Mason	Lillias White	Walter Cronkite

References

1. ^  Frank Loesser Home Page
2. ^  Musical Theater International synopsis

External links

• How to Succeed in Business Without Really Trying at The Internet Broadway Database
• FlyRope page
• A very thorough plot overview
• How To Succeed - Megan Mullally

Awards
Preceded by All the Way Home by Tad Mosel	Pulitzer Prize for Drama 1962	Succeeded by No Award Given
Preceded by Bye Bye Birdie	Tony Award for Best Musical 1962	Succeeded by A Funny Thing Happened on the Way to the Forum
Preceded by No Award Given	Tony Award for Best Book of a Musical 1962 by Abe Burrows, Jack Weinstock, and Willie Gilbert	Succeeded by A Funny Thing Happened on the Way to the Forum by Burt Shevelove and Larry Gelbart

•  • [ e] Frank Loesser musicals
Where's Charley? • Guys and Dolls • The Most Happy Fella • Greenwillow • How To Succeed In Business Without Really Trying • Pleasures and Palaces