Lipton



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The Lipton logo
Lipton is one of the world's best-known and best-selling brands of both hot leaf and ready-to-drink tea.

It forms part of the Unilever portfolio. Unilever buys around 12 percent of the world's black tea [1], including for other brands such as PG Tips (UK), Beseda (Russia) and Brooke Bond (India). Today, Lipton represents around 10 percent of the world market for tea (in retail value terms) with the key pillar brands:
*Lipton Yellow Label (since 1890), the emblematic Lipton brand for hot tea sold in 150 countries, and
*Lipton Ice(d) Tea (since 1972), available in more than 60 countries through a global joint-venture with Pepsico.

History

Lipton was created at the end of the 19th century by Sir Thomas Lipton. Under the slogan “direct from the tea gardens to the tea pot,” this entrepreneurial businessman wanted to make tea a popular and approachable drink for everyone - with a high quality but reasonably priced. The Lipton business was acquired by consumer goods company Unilever in a number of separate transactions, starting with the purchase of the US and Canadian Lipton business in 1938 and completed in 1972 when Unilever bought the remainder of the global Lipton business.

Lipton today

Over the course of a century, Lipton has become a dominant tea brand in many markets. The brand is well-represented in many countries across the globe, including the USA, France, Japan, Saudi Arabia, Australia, and Sweden.

Compared to other tea brands, Lipton has always had a strong focus on innovation, given its continuous launch of both leaf tea and ready-to-drink tea products[2]. Products target the mass market and are generally positioned in the middle of the price spectrum for tea. Due to its size, Lipton is also a dominant player in tea expertise in the world. The company employs professionals in tea growing, tasting, buying, blending as well as Research & Development teams. Unilever/Lipton owns Tea estates in Kenya and Tanzania, making it one of the few companies that is actively involved in the whole value chain of tea, from growing it to marketing it.

Like most branded teas, Lipton teas are a blend selected from many different plantations around the world, from well-known producing countries like Sri Lanka, Indonesia, China, and Kenya. Lipton Yellow Label is blended from as many as 20 different teas[3] in specialized tasting rooms in seven regional hubs scattered all over the world.

Beginning in 2006, Lipton has served as title sponsor to TEAm Lipton, an elite women's professional road bicycle racing and triathlon team.

Lipton and Sustainability

Tea is a valuable crop for farmers in many parts of the tropics. Sustainable agriculture is vital not only to maintain high-quality product supply in the long-term but also to protect and improve the natural environment and livelihoods of workers and local communities.

Lipton's own plantations in East Africa — in Kenya (Kericho) and Tanzania (Mufindi) — and third party tea estates have been working together since 2002 to ensure compliance with the Unilever sustainable agriculture guidelines and the Ethical Tea Partnership criteria. The plantations were recognized by the Global Business Coalition for their fight against AIDS in 2006.[4]

In May 2007, Lipton became the first tea company to commit to sourcing all its tea in sustainable manner.[5]. To that extent, the company asked the Rainforest Alliance, an international environmental NGO to start certifying tea estates in East Africa. Lipton and its parent company, Unilever, announced they aim to have all Lipton Yellow Label tea bags sold in Western Europe certified by 2010 and all Lipton tea bags sold globally by 2015. [6] Lipton's own tea estates were among the first to apply for certification.[7]

See also

External links

Notes

1. ^ Reuters market share quote [1]
2. ^ Innovation [2]
3. ^ Blending Reference [3]
4. ^ GBC [4]
5. ^ Article in San Diego Times" [5]
6. ^ Unilever Announcement [6]
7. ^ Reuters [7]
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Tea is a beverage made by steeping processed leaves, buds, or twigs of the tea bush, Camellia sinensis
..... Click the link for more information.
Unilever

Public (Euronext: UNA , LSE:  ULVR , NYSE:  UN )
Founded Merger of Lever Brothers and Margarine Unie in 1930
Headquarters London and
Rotterdam

Key people Michael Treschow, Patrick Cescau
..... Click the link for more information.
PG Tips is a brand of tea in the United Kingdom; its manufacturers Unilever UK claims that Britons drink 35 million cups of PG Tips a day.

Brand name

PG Tips was first launched by Brooke Bond in 1930; at that time it was known as Digestive.
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PepsiCo, Incorporated (NYSE:  PEP ) is a global American beverage and snack company. The company manufactures, markets and sells a variety of carbonated and non-carbonated beverages, as well as salty, sweet and grain-based snacks, and other foods.
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Sir Thomas Johnstone Lipton Bt KCVO (born May 10, 1848 in Glasgow; died October 2, 1931 in London) was a Scotsman of Ulster-Scots parentage who was a self-made man, merchant, and yachtsman.
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Unilever

Public (Euronext: UNA , LSE:  ULVR , NYSE:  UN )
Founded Merger of Lever Brothers and Margarine Unie in 1930
Headquarters London and
Rotterdam

Key people Michael Treschow, Patrick Cescau
..... Click the link for more information.
blend is a word formed from parts of two other words. These parts are sometimes, but not always, morphemes.

A blend is different from a portmanteau word in that a portmanteau refers strictly to a blending of two function words, similar to a contraction.
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TEAm Lipton (UCI Code: LIP) is a women's professional road bicycle racing team and triathlon team based in the United States and races in elite events on the UCI Women's Road World Cup and USA Cycling National Racing Calendar.
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Road bicycle racing is a popular bicycle racing sport held on roads (following the geography of the area), using racing bicycles. The term 'road racing' is usually applied to massed-start events where competing riders start simultaneously (unless riding a handicap event) with the
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triathlon is an athletic event consisting of swimming, cycling and running over various distances. In most modern triathlons, these events are placed back-to-back in immediate sequence and a competitor's official time includes the time required to "transition" between the
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Sustainable agriculture integrates three main goals: environmental stewardship, farm profitability, and prosperous farming communities. These goals have been defined by a variety of disciplines and may be looked at from the vantage point of the farmer or the consumer.
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Motto
"Harambee"   (Swahili)
"Let us all pull together"
Anthem
Ee Mungu Nguvu Yetu
"Oh God of All Creation"
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Motto
"Uhuru na Umoja"   (Swahili)
"Freedom and Unity"
Anthem
Mungu ibariki Afrika
"God Bless Africa"
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Acquired immunodeficiency syndrome (AIDS)
Classification & external resources

The Red ribbon is a symbol for solidarity with HIV-positive people and those living with AIDS.
ICD-10 B 24.
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Rainforest Alliance is a non-governmental organization (NGO) founded in 1987. In is based in New York, United States.

Their stated mission is to protect ecosystems and the people and wildlife that depend on them by transforming land-use practices, business practices and
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non-governmental organization (NGO) is a legally constituted organization created by private persons or organizations with no participation or representation of any government.
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Unilever

Public (Euronext: UNA , LSE:  ULVR , NYSE:  UN )
Founded Merger of Lever Brothers and Margarine Unie in 1930
Headquarters London and
Rotterdam

Key people Michael Treschow, Patrick Cescau
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Tetley, a fully-owned subsidiary of Tata Tea Limited, is the world's second largest manufacturer and distributor of tea. Owned by India's Tata Group, Tetley's manufacturing and distribution business is spread across 40 countries and sells over 60 branded tea bags.
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Brooke Bond was a brand-name tea retailer in the United Kingdom.

Brooke Bond & Company was founded by Arthur Brooke who was born at 6 George Street, Ashton under Lyne, Lancashire, England in 1845. He opened his first Tea Shop in Manchester, Lancashire.
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