Marquette (automobile)
Information about Marquette (automobile)
The Marquette was an automobile manufactured by General Motors' Buick Division for model year 1930. Along with Pontiac, Viking and LaSalle, the Marquette was conceived to span a price gap in General Motors' market segmentation plan. Marquette was placed below Buick, but above Viking which was to be sold in Oldsmobile dealerships. The Marquette "arrived" in dealer showrooms on June 1, 1929.
The Marquette line rode on an 114" wheelbase and was powered by an "L" head six 212.8 in³ producing 67hp. Marquette was built to sell in the $1,000 range, and was available in six body styles. Unlike Harley Earl's total LaSalle design, the Marquette's most unique styling feature was its herring-bone patterned grille. Reviewers at the time the car was released described it either looking like a small Oldsmobile or small Cadillac.
Compared to Oldsmobile's Viking, which only enjoyed a total production run of 7,224 over three model years (1929, 1930, 1931) Marquette produced 35,007 vehicles in the U.S. during its brief one year life span; additionally, GM Canada turned out another 6,535 Marquettes.
Despite its promising first year sales, two factors worked against the Marquette. The first involved Oldsmobile, which lost sales to Marquette; the second was that Buick executives didn't feel that enough Marquettes were sold to warrant the extra burden on the bottom line given the state of the economy. Buick gave no advance warning of the termination of the Marquette; just four months before the shut down 4,000 Marquette signs were shipped to dealers in the hope of better days ahead.
The Marquette line rode on an 114" wheelbase and was powered by an "L" head six 212.8 in³ producing 67hp. Marquette was built to sell in the $1,000 range, and was available in six body styles. Unlike Harley Earl's total LaSalle design, the Marquette's most unique styling feature was its herring-bone patterned grille. Reviewers at the time the car was released described it either looking like a small Oldsmobile or small Cadillac.
Compared to Oldsmobile's Viking, which only enjoyed a total production run of 7,224 over three model years (1929, 1930, 1931) Marquette produced 35,007 vehicles in the U.S. during its brief one year life span; additionally, GM Canada turned out another 6,535 Marquettes.
Despite its promising first year sales, two factors worked against the Marquette. The first involved Oldsmobile, which lost sales to Marquette; the second was that Buick executives didn't feel that enough Marquettes were sold to warrant the extra burden on the bottom line given the state of the economy. Buick gave no advance warning of the termination of the Marquette; just four months before the shut down 4,000 Marquette signs were shipped to dealers in the hope of better days ahead.
References
- Kimes, Beverly R., Editor. Clark, Henry A. (1996). The Standard Catalog of American Cars 1805-1945. Kraus Publications. ISBN 0-87341-428-4.
External Links
Automotive marques of General Motors |
|---|
Buick
Cadillac
Chevrolet
GMC
Holden
Hummer
Opel
Pontiac
Saab
Saturn
Vauxhall
Affiliates GM Daewoo (50.9%) Suzuki (3%) Wuling (34%) Defunct marques Acadian (1962-1971) Asna (1992-1995) Beaumont (1966-1969) Geo (1989-1997) LaSalle (1927-1940) Marquette (1929-1930) Oakland (1907-1931) Oldsmobile (1897-2004) Passport (1988-1991) Ranger (1968-1976) Statesman (1971-1985) Viking (1929-1931) |
General Motors Corporation
Public (NYSE: GM
Founded 1908
Headquarters Detroit, Michigan, USA
manufacturing facilities in 30 U.S. states and 33 countries
Key people Rick Wagoner, Chairman & CEO
Robert A.
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Public (NYSE: GM
Founded 1908
Headquarters Detroit, Michigan, USA
manufacturing facilities in 30 U.S. states and 33 countries
Key people Rick Wagoner, Chairman & CEO
Robert A.
..... Click the link for more information.
Buick Motor Division
Division of GM
Founded 1903
Headquarters Detroit, Michigan, USA
Industry Automotive
Products Entry-level luxury vehicles
Parent General Motors
Slogan Drive Beautiful
Website www.buick.
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Division of GM
Founded 1903
Headquarters Detroit, Michigan, USA
Industry Automotive
Products Entry-level luxury vehicles
Parent General Motors
Slogan Drive Beautiful
Website www.buick.
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Pontiac
Pontiac-GMC Division
Division of GM
Founded 1926
Headquarters Detroit, Michigan, United States
Industry Automobile
Products Mainstream/Performance
Parent General Motors
Slogan Designed For Action (U.S.
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Pontiac-GMC Division
Division of GM
Founded 1926
Headquarters Detroit, Michigan, United States
Industry Automobile
Products Mainstream/Performance
Parent General Motors
Slogan Designed For Action (U.S.
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Viking was an automobile manufactured by General Motors' Oldsmobile Division for model year 1929 and 1931.
Viking was part of Alfred Sloan's companion make program introduced to help span gaps in General Motors pricing structure, and was marketed through GM's
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Viking was part of Alfred Sloan's companion make program introduced to help span gaps in General Motors pricing structure, and was marketed through GM's
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LaSalle was an automobile product of General Motors Corporation, and sold as a companion marque of Cadillac from 1927 to 1940. The two were linked by similarly-themed names, both being named for explorers—Antoine Laumet de La Mothe, sieur de Cadillac and René-Robert Cavelier,
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Oldsmobile was a brand of automobile produced for most of its existence by General Motors. Founded by Ransom E. Olds in 1897, the company produced automobiles in the United States until 2004. In its 107-year history, it produced 35.
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General Motors Corporation
Public (NYSE: GM
Founded 1908
Headquarters Detroit, Michigan, USA
manufacturing facilities in 30 U.S. states and 33 countries
Key people Rick Wagoner, Chairman & CEO
Robert A.
..... Click the link for more information.
Public (NYSE: GM
Founded 1908
Headquarters Detroit, Michigan, USA
manufacturing facilities in 30 U.S. states and 33 countries
Key people Rick Wagoner, Chairman & CEO
Robert A.
..... Click the link for more information.
Buick Motor Division
Division of GM
Founded 1903
Headquarters Detroit, Michigan, USA
Industry Automotive
Products Entry-level luxury vehicles
Parent General Motors
Slogan Drive Beautiful
Website www.buick.
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Division of GM
Founded 1903
Headquarters Detroit, Michigan, USA
Industry Automotive
Products Entry-level luxury vehicles
Parent General Motors
Slogan Drive Beautiful
Website www.buick.
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Cadillac Motor Car Division
Luxury division of GM
Founded 1902
Headquarters Detroit, Michigan, United States
Key people Henry M. Leland
Industry Automobile
Products Luxury vehicles
Parent General Motors (1909-present)
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Luxury division of GM
Founded 1902
Headquarters Detroit, Michigan, United States
Key people Henry M. Leland
Industry Automobile
Products Luxury vehicles
Parent General Motors (1909-present)
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Chevrolet Motor Division
Division of General Motors
Founded 1911
Headquarters Detroit, Michigan, USA, United States
Industry Automobile
Products Cars and trucks
Parent General Motors
Slogan The Feeling is Different (World)
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Division of General Motors
Founded 1911
Headquarters Detroit, Michigan, USA, United States
Industry Automobile
Products Cars and trucks
Parent General Motors
Slogan The Feeling is Different (World)
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GMC
Pontiac-GMC Division
Division of GM
Founded 1901
Headquarters Detroit, Michigan, United States
Industry Automobile
Products Trucks
Parent General Motors
Slogan We are Professional Grade
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Pontiac-GMC Division
Division of GM
Founded 1901
Headquarters Detroit, Michigan, United States
Industry Automobile
Products Trucks
Parent General Motors
Slogan We are Professional Grade
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GM Holden Ltd
Private (subsidiary of General Motors since 1931)
Founded 1852
Headquarters Port Melbourne, Victoria, Australia
Key people Chris Gubbey
Chairman and Managing Director
Industry Automotive
Products Automobiles
Engines
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Private (subsidiary of General Motors since 1931)
Founded 1852
Headquarters Port Melbourne, Victoria, Australia
Key people Chris Gubbey
Chairman and Managing Director
Industry Automotive
Products Automobiles
Engines
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Hummer
Division of GM
Founded 1995
Headquarters Detroit, Michigan, United States
Industry Automobile
Products (H1) Sport utility vehicles (H2, H3, H4), Large pickup truck (H1)
Parent General Motors
Slogan Like nothing else.
Website www.hummer.
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Division of GM
Founded 1995
Headquarters Detroit, Michigan, United States
Industry Automobile
Products (H1) Sport utility vehicles (H2, H3, H4), Large pickup truck (H1)
Parent General Motors
Slogan Like nothing else.
Website www.hummer.
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Adam Opel GmbH
Private (subsidiary of General Motors)
Founded 1863
Headquarters Rüsselsheim, Germany
Industry Automotive
Products Automobile
Parent General Motors Corporation
Slogan Fresh Thinking, Better Cars
Website [1]
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Private (subsidiary of General Motors)
Founded 1863
Headquarters Rüsselsheim, Germany
Industry Automotive
Products Automobile
Parent General Motors Corporation
Slogan Fresh Thinking, Better Cars
Website [1]
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Pontiac
Pontiac-GMC Division
Division of GM
Founded 1926
Headquarters Detroit, Michigan, United States
Industry Automobile
Products Mainstream/Performance
Parent General Motors
Slogan Designed For Action (U.S.
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Pontiac-GMC Division
Division of GM
Founded 1926
Headquarters Detroit, Michigan, United States
Industry Automobile
Products Mainstream/Performance
Parent General Motors
Slogan Designed For Action (U.S.
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SAAB Automobile AB
Subsidiary of GM
Founded 1947
Headquarters Trollhättan, Sweden
Key people Carl-Peter Forster — Chairman
Industry Manufacturing
Products Automobiles
Revenue unknown
Employees 5,503 (2005)
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Subsidiary of GM
Founded 1947
Headquarters Trollhättan, Sweden
Key people Carl-Peter Forster — Chairman
Industry Manufacturing
Products Automobiles
Revenue unknown
Employees 5,503 (2005)
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Saturn Corporation
Wholly-owned subsidiary
Founded January 7, 1985
Headquarters Detroit, Michigan, United States
Spring Hill, Tennessee, United States
Industry Automobile
Parent General Motors
Website www.saturn.
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Wholly-owned subsidiary
Founded January 7, 1985
Headquarters Detroit, Michigan, United States
Spring Hill, Tennessee, United States
Industry Automobile
Parent General Motors
Website www.saturn.
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Vauxhall Motors Limited
Private (subsidiary of General Motors since 1925)
Founded 1903
Headquarters Luton, England, United Kingdom
Key people Bill Parfitt (MD)
Industry Automotive
Products Automobile
Revenue £3,785 million (2004)[1]
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Private (subsidiary of General Motors since 1925)
Founded 1903
Headquarters Luton, England, United Kingdom
Key people Bill Parfitt (MD)
Industry Automotive
Products Automobile
Revenue £3,785 million (2004)[1]
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GM Daewoo Auto & Technology (GM Daewoo or GMDAT) was first established as National Motor in 1937 in Bupyeong-gu, Incheon, South Korea. After changing its name to Saenara Motor in 1962, Saenara Motor was bought by Shinjin Industrial in 1965, which changed its name to
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Suzuki Motor Corporation
Public (TYO: 7269 )
Founded 1909
Headquarters Hamamatsu, Shizuoka, Japan
Key people Osamu Suzuki, Chairman & CEO
Hiroshi Tsuda, President & COO
Industry Auto-Cars/Light Trucks
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Public (TYO: 7269 )
Founded 1909
Headquarters Hamamatsu, Shizuoka, Japan
Key people Osamu Suzuki, Chairman & CEO
Hiroshi Tsuda, President & COO
Industry Auto-Cars/Light Trucks
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SAIC-GM-Wuling Automobile is a joint-venture between General Motors and Shanghai Automotive Industry Corporation of China. Based at the Ghuanxi Zhuang small van factory, it is the manufacturer of vehicles sold in China under the Wuling marque and specializes in trucks and van sales
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Acadian was a make of automobile produced by General Motors of Canada from 1962 to 1971. The Acadian was introduced so that Canadian Pontiac-Buick dealers would have a compact model to sell, since the Pontiac Tempest was not available in Canada.
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Acadian was a make of automobile produced by General Motors of Canada from 1962 to 1971. The Acadian was introduced so that Canadian Pontiac-Buick dealers would have a compact model to sell, since the Pontiac Tempest was not available in Canada.
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Geo was a brand of small cars and SUVs marketed by General Motors and sold through Chevrolet dealerships throughout North America beginning in 1989 in the United States, and 1992 in Canada. Their original slogan was "Get to know Geo.
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LaSalle was an automobile product of General Motors Corporation, and sold as a companion marque of Cadillac from 1927 to 1940. The two were linked by similarly-themed names, both being named for explorers—Antoine Laumet de La Mothe, sieur de Cadillac and René-Robert Cavelier,
..... Click the link for more information.
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Oakland was a brand of automobile manufactured between 1907-1909 by the Oakland Motor Car Company of Pontiac, Michigan and between 1909 and 1931 by the Oakland Motors Division of General Motors Corporation. Oakland's principle founder was Edward P.
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Oldsmobile was a brand of automobile produced for most of its existence by General Motors. Founded by Ransom E. Olds in 1897, the company produced automobiles in the United States until 2004. In its 107-year history, it produced 35.
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The Ranger was a General Motors car brand that lasted from 1968 to 1976. The brand was used in conjunction with two markets, an automobile marketed as "South Africa's Own Car", built in Port Elizabeth from 1968 to 1973, and another model range that was produced from 1970 to 1976 in
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Statesman was an automotive marque created by General Motors–Holden's, the Australian subsidiary of General Motors in 1971. [1] Statesman vehicles were sold through General Motors–Holden's dealerships, and were initially based on the mainstream Holden HQ
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Viking was an automobile manufactured by General Motors' Oldsmobile Division for model year 1929 and 1931.
Viking was part of Alfred Sloan's companion make program introduced to help span gaps in General Motors pricing structure, and was marketed through GM's
..... Click the link for more information.
Viking was part of Alfred Sloan's companion make program introduced to help span gaps in General Motors pricing structure, and was marketed through GM's
..... Click the link for more information.
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