Natural capitalism is a set of trends and economic reforms designed to reward energy and material efficiency, and to remove professional standards and accounting conventions that prevent such efficiencies. It emerged in the
1990s as a coherent theory of how to exploit market systems and mechanisms of
neoclassical economics to save energy, discourage waste, mimic
ecology (
biomimicry), and in general to support the goals of
environmentalism by reframing commodity and product relations towards a strictly
service economy, thereby extending the services of
natural capital.
When capitalized, the term
Natural Capitalism usually refers to the specific set of reforms described in
1999 by
Paul Hawken,
Amory Lovins, and
Hunter Lovins in the book of the same name, published by
Rocky Mountain Institute. Its chapter 6 is called
Tunneling Through the Cost Barrier.
A related, sometimes overlapping, movement believes that networks are inefficient ways to provide services and advocates
autonomous buildings.
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Centuries: 19th century -
20th century - 21st century
1960s 1970s 1980s -
1990s - 2000s 2010s 2020s
1990 1991 1992 1993 1994
1995 1996 1997 1998 1999
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For the band, see .
..... Click the link for more information. Neoclassical economics refers to a general approach in economics focusing on the determination of prices, outputs, and income distributions in markets through supply and demand.
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Ecology (also known as Oekologie, Okology, or Oekology[1],from Greek: οίκος, oikos, "household"; and λόγος, logos
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Biomimicry is a relatively new science that studies nature, her models, systems, processes and elements and then imitates or takes creative inspiration from them to solve human problems.
In the 1997 book, "Biomimicry: Innovation Inspired by Nature", Janine M.
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Environmentalism is a concern for the preservation, restoration, or improvement of the natural environment, such as the conservation of natural resources, prevention of pollution, and certain land use actions.
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Service economy can refer to one or both of two recent economic developments. One is the increased importance of the service sector in industrialized economies. Services account for a higher percentage of US GDP than 20 years ago.
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Natural capital, as described in the book Natural Capitalism, is a metaphor for the mineral, plant, and animal formations of the Earth's biosphere when viewed as a means of production of oxygen, water filter, erosion preventer, or provider of other ecosystem services.
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20th century - 21st century
1960s 1970s 1980s - 1990s - 2000s 2010s 2020s
1996 1997 1998 - 1999 - 2000 2001 2002
Year 1999 (MCMXCIX
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Paul Hawken (b. 8 February 1946) is an environmentalist, entrepreneur, journalist, and best-selling author. At age 20, he dedicated his life to changing the relationship between business and the environment, and between human and living systems in order to create a more just and
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Amory Bloch Lovins (born November 13 1947 in Washington, DC) is a energy activist and "consultant experimental physicist."
He is Chairman and Chief Scientist of the Rocky Mountain Institute, a MacArthur Fellowship recipient (1993), and author and co-author of books on
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L. Hunter Lovins, renowned author and champion of sustainable development for over 30 years, is the founder and President of Natural Capitalism, Inc. and Natural Capitalism Solutions , a 501(c)3 non-profit in Eldorado Springs, Colorado.
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The Rocky Mountain Institute (RMI) is an organization in the United States dedicated to research, publication, consulting, and lecturing in the general field of sustainability, with a special focus on profitable innovations for energy and resource efficiency.
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An autonomous building is a building designed to be operated independently from infrastructural support services such as the electric power grid, municipal water systems, sewage treatment systems, storm drains, communication services, and in some cases public roads.
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Mother Jones is an independent, nonprofit magazine rooted in what it terms progressive political values and known for its investigative reporting. In general United States standards it is a magazine of Left-wing politics orientation.
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Paul Hawken (b. 8 February 1946) is an environmentalist, entrepreneur, journalist, and best-selling author. At age 20, he dedicated his life to changing the relationship between business and the environment, and between human and living systems in order to create a more just and
..... Click the link for more information.
The Rocky Mountain Institute (RMI) is an organization in the United States dedicated to research, publication, consulting, and lecturing in the general field of sustainability, with a special focus on profitable innovations for energy and resource efficiency.
..... Click the link for more information.
Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and
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L. Hunter Lovins, renowned author and champion of sustainable development for over 30 years, is the founder and President of Natural Capitalism, Inc. and Natural Capitalism Solutions , a 501(c)3 non-profit in Eldorado Springs, Colorado.
..... Click the link for more information.