Oui (magazine)

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OUI Magazine first cover (October 1972)


Oui is a men's pornographic magazine published in the USA and featuring explicit nude photographs of models, with full page pin-ups, centerfolds, interviews and other articles, and cartoons.

Playboy years

Oui was originally published in France under the name Lui by Daniel Filipacchi, (first French issue January 1964), as a French equivalent of Playboy. In 1972, Playboy Enterprises purchased the rights for a U.S. edition, changing the name to Oui, and the first issue was published in October of that year. Jon Carroll, formerly assistant editor at Rolling Stone magazine and editor of Rags and later editor of The Village Voice, was selected as the first editor. Arthur Kretchmer, the editor of Playboy, however, had a role in assuring that editorial choices would be in line with Hugh Hefner's vision [1] [2].

The intention was to differentiate the audience in mass-market men's magazines, in an attempt to answer the challenge brought by Penthouse, with its more explicit photography, and therefore compete on multiple fronts. At first Playboy considered a direct response by following Penthouse in a nudity escalation (Pubic Wars), but Playboy management was hesitant to alter the magazine's philosophy, based on a more 'mature' and 'sophisticate' audience (one-third of Playboy's readership at that time was estimated to be over 35 [3]). Instead a separate publication, Oui was introduced in order to pursue a younger readership, offering a combination of "rambunctious editorial slant with uninhibited nudes pictured in the Penthouse mood." [4]

Article content

In the late seventies, Oui published some interesting articles, including "Is this the man who ate Michael Rockefeller?" (April 1977) by Lorne Blair (lately famous for the Ring of Fire documentaries), beginning with a photograph of a grinning New Guinea native, told by the intrepid anthropologist/reporter who journeyed to New Guinea, interviewed people who had known Michael Rockefeller, then ventured into the jungle and talked to members of the tribe from whom Rockefeller had bought native art artifacts, including totem poles. In the end, he found a man who claimed he had eaten the unfortunate collector.

Oui also hosted several reportages about Central Intelligence Agency (CIA) activity, like the article "CIA vs. USA - The Agency's Plot to Take Over America" by Philip Agee, about an alleged Operation PBPrime, whose leaders were the top four men in the Central Intelligence Agency and whose target was the control of the U.S. government.

In a more humorous vein, Oui also published the essay "The 3 Most Important Things in Life" by Harlan Ellison in its November 1978 issue. The three things in question were sex, violence and labor relations, each illustrated by anecdotes from Ellison's life. The sex anecdote involved a less-than-successful assignation with a young woman; the violence anecdote was about witnessing a murder in a movie theater during a screening of Save the Tiger; and the labor relations anecdote was Ellison's version of the story of his being fired after only one morning at The Walt Disney Company for jokingly suggesting making a pornographic cartoon using the primary Disney characters. The piece has since been republished in Ellison's Stalking the Nightmare and Edgeworks 1.

Oui published short fiction, including a story called "Rock Wars", which is arguably a precursor to the rock band in "The Restaurant at the End of the Universe", by Douglas Adams.

A 1977 interview in the magazine of the then 29 year-old emerging actor Arnold Schwarzenegger on issues like sex, drugs, bodybuilding and homosexuality produced some embarrassment twenty five years later to candidate Schwarzenegger in the 2003 California gubernatorial campaign.[5]

Post Playboy years

In June 1981 Playboy Enterprises ended the Oui experiment. The magazine was sold to Laurant Publishing Ltd. in New York. The new president and chief operating officer was Irwin E. Billman, former executive vice president and chief operating officer of the Penthouse Group[6].

Initially, Laurant Publishing Ltd. featured celebrity nudity, peaking in 1982 with pictorials of Linda Blair, Demi Moore and Pia Zadora. The magazine has since experienced a significant decline in circulation.

Notes and References

1. ^ Carroll, Jon: Windy City legend hangs up his cleats San Francisco Chronicle, September 16, 2002
2. ^ Carroll, Jon: Arthur Kretchmer tried to warn me San Francisco Chronicle, September 17, 2002
3. ^ Hefner's Grandchild Time, August 28, 1972
4. ^ Adventures in the Skin Trade, Time, Jul. 30, 1973
5. ^ Schwarzenegger has 'no memory' of lewd 1977 interview - Candidate says he never lived 'to be a politician' Thursday, August 28, 2003 CNN
6. ^ Dougherty, Philip H. New York Times, June 12, 1981

See also

External links

OUI can refer to:
  • Organizationally Unique Identifier, a unique 24-bit string assigned to computer hardware manufacturers
  • Oracle Universal Installer, a Java-based graphical installation program introduced in Oracle 8i

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Pornographic magazines, sometimes known as adult magazines, sex magazines, top-shelf magazines, or blue books are magazines that contain content of a sexual nature, typically regarded as pornography.
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"In God We Trust"   (since 1956)
"E Pluribus Unum"   ("From Many, One"; Latin, traditional)
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A model is a person who poses or displays for purposes of art, fashion, or other products and advertising.

Modeling is distinguished from other types of public performance, such as an acting, dancing or mime artistry, although the boundary is not well defined.
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Liberté, Égalité, Fraternité
"Liberty, Equality, Fraternity"
"La Marseillaise"

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Lui is a French adult entertainment magazine created in November 1963 by Daniel Filipacchi, a fashion photographer turned publisher.

The objective was to be bring some charm «à la française» to the market of man-only magazines, following the success of Playboy
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Daniel Filipachi is the son of Henri Filipacchi, a director at Hachette and the inventor of Hachette's Livre de Poche brand of pocketbooks. He was for many years a photographer for Paris Match
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If you are prevented from editing this page, and you wish to make a change, please discuss changes on the talk page, request unprotection, log in, or
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19th century - 20th century - 21st century
1940s  1950s  1960s  - 1970s -  1980s  1990s  2000s
1969 1970 1971 - 1972 - 1973 1974 1975

Year 1972 (MCMLXXII
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Playboy Enterprises, Inc.
New Playboy, Inc.

Public (NYSE:  PLA , NYSE:  PLAA )
Founded Chicago, Illinois (1953)
Headquarters Chicago, Illinois, USA

Key people Hugh Hefner, Founder
Christie Hefner, Chairman of the Board and CEO
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Jon Carroll is a columnist for the San Francisco Chronicle, beginning in 1982. He is featured on the backpage of the Datebook (the newspaper's entertainment section) on weekdays. Locally, he is best known for his moderate-to-liberal politics and his cat columns.
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Type Music magazine

Owner Jann Wenner
Publisher Wenner Publishing
Editor Jann Wenner
Will Dana
Founded 1967
Language English
Headquarters New York City, NY
Circulation 1.2 to 1.
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The 2006-01-04 front page of
The Village Voice
Type Alternative weekly
Format Tabloid

Owner Village Voice Media
Publisher Michael Cohen
Editor-in-Chief Tony Ortega
Founded 1955
Headquarters 36 Cooper Square
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Penthouse, a men's magazine founded by Bob Guccione, combines urban lifestyle articles and soft-core pornographic pictorials that, in the 1990s, evolved into hardcore. Penthouse is owned by Penthouse Media Group, Inc. formerly known as General Media, Inc.
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Pubic Wars, a pun on the Punic Wars, is the name given to the rivalry between the pornographic magazines Playboy and Penthouse during the 1960s and 1970s.
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Michael Clark Rockefeller (born 1938 - presumed dead November 17, 1961), was the youngest son of New York Governor (later Vice President) Nelson Aldrich Rockefeller and Mary Todhunter Rockefeller and a fourth generation member of the Rockefeller family.
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Ring of Fire can refer to:


  • , an album by Johnny Cash which, despite its name, was not strictly a best of album as it featured the first ever recording of the famous song of the same name

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New Guinea<nowiki />

Political division of New Guinea

Location Island north of Australian continent
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Totem poles are monumental sculptures carved from great trees, typically Western Redcedar, by a number of Indigenous cultures along the Pacific northwest coast of North America.
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Central Intelligence Agency

Seal of the Central Intelligence Agency
Agency overview
Formed 26 July, 1947
Preceding Agency Central Intelligence Group

Headquarters Langley, Virginia, United States

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Philip Burnett Franklin Agee (born July 19, 1935) is a former Central Intelligence Agency (CIA) employee and author who wrote the book, (1975)[], detailing his experiences in the CIA. Agee joined the CIA in 1957 and worked as a case officer with postings in Washington, D.
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CIA cryptonyms are code words seen in declassified documents of the U.S. Central Intelligence Agency. There has been much speculation as to their meaning.

Format of Cryptonyms

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Sex refers to the male and female duality of biology and reproduction. Unlike organisms that only have the ability to reproduce asexually, sexed male and female pairs have the ability to produce offspring through meiosis and fertilization.
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Violence is the use of physical force against persons that potentially causes fear, injury or death. Damage, in some contexts, is also considered a form of violence. The definition of violence is often widened to include threats of physical force and substantially abusive language
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industrial relations looks at the relationship between management and workers, particularly groups of workers represented by a union.

Labor relations is an important factor in analyzing "varieties of capitalism", such as neocorporatism (or corporatism), social democracy, and
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IMDb profile
Save the Tiger is a 1973 film which tells a story of moral conflict in modern America. It stars Jack Lemmon, Jack Gilford, Laurie Heineman, Thayer David, Lara Parker and Liv Lindeland.
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Walter Elias Disney (December 5 1901 – December 15 1966) was an American film producer, director, screenwriter, voice actor, animator, entrepreneur, and philanthropist.
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Stalking the Nightmare
Author Harlan Ellison
Country United States
Language English
Genre(s) short stories
Publisher Phantasia Press
Publication date 1982
Media type Print (Hardcover)
Pages 332
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The Restaurant at the End of the Universe

Cover of a 2005 U.S. paperback edition of The Restaurant at the End of the Universe
Author Douglas Adams
Country United Kingdom
Language English
Series Hitchhiker's Guide
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Douglas Adams

Douglas Adams signing books at ApacheCon 2000
Born: 11 March 1952(1952--)
Cambridge, England
Died: 11 May 2001 (aged 49)
Santa Barbara, California, U.S.
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