Savile Row

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Savile Row
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Savile Row
Savile Row occupies a quiet corner of Mayfair in central London near Bond Street and is famous for its men's bespoke tailoring.

Many of the greatest, most famous or most infamous men in history have patronised the many tailors that occupy this street; men such as Winston Churchill, Lord Nelson, Napoleon III, and suspected serial killer John Bodkin Adams.[1] Many fashion designers have also sought inspiration for their menswear lines in Savile Row. These include Ralph Lauren, Calvin Klein and Tom Ford.

The Row runs parallel to Regent Street between Conduit Street at the northern end and Vigo Street at the southern. Linking roads include Burlington Place, Clifford Street and Burlington Gardens.


Tailors in Savile Row include: As premises in Savile Row are highly sought after, a number of companies lie just off Savile Row, including Anderson & Sheppard (formerly at 30) which moved to 32 Old Burlington Street in March 2005, The Savile Row Shirt Company and Ede and Ravenscroft est. 1689 (8 Burlington Gardens).

Savile row lies exactly between two London Underground stations, Oxford Circus to the north and Piccadilly Circus east.


Savile Row was created with the development of the Burlington Estate in 1695 and, as with other area roads such as Cork St, the name has connections to Lord Burlington himself, in this case, that of Lady Dorothy Savile, his wife.

Initially, The Row was occupied by military officers and their wives; William Pitt the Younger was an early resident. During the 1800s, the gentry became concerned with neat dress, and Beau Brummell, 1778–1840, epitomised the well-dressed man. He patronised the tailors congregated on the Burlington Estate, notably around Cork Street, and by 1803 some were occupying premises in Savile Row. In 1846, Henry Poole is credited as being the 'Founder of Savile Row' after opening a second entrance to his late father's tailoring premises at 32 Savile Row, however there were tailors on the Row long before Poole's but sadly none of those originals survive to this day.

Irish-born playwright and MP, Richard Brinsley Sheridan lived at 17 Savile Row for a short time before his death in 1816.

In 1969, Nutters of Savile Row opened on Valentine's Day and unleashed the Tommy Nutter / Edward Sexton style on swinging London. Backed by Cilla Black and The Beatles' record company Apple's executive Peter Brown, Nutters of Savile Row dressed the entire social spectrum from the Duke of Bedford and Lord Montagu to Mick and Bianca Jagger and The Beatles. Nutters was the first shop on Savile Row to pioneer 'open windows' and wild displays executed by Simon Doonan. Nutters revolutionised the perception of Savile Row and paved the way for the arrival of other non-conventional inhabitants like Richard James and Ozwald Boateng in the 1990s.

Since 2005, the Savile Row Bespoke Association meets regularly to ensure the future of the tailoring craft in the centre of London. The association meets to address common industry problems, to encourage training and to organise events and other initiatives.

In February 2007, the Lord Mayor of Westminster held a reception in Savile Row to honour the trade and its future.

Further information on the Row, on the tailors and bespoke style, may be found at the online magazine [1] also covering other areas of excellence.

Other inhabitants

The offices of The Beatles's Apple Corps were at 3 Savile Row; The Beatles, Badfinger, Mary Hopkin and others recorded in the Apple Studios in the basement. The Beatles' final, live performance was on the roof, on 30 January 1969, that "Rooftop Concert" concludes the documentary film Let It Be. Three decades later, The Bootleg Beatles played atop the same building, on January 29 1999.[2]

The offices of the Building Societies Association were at 3 Savile Row until the BSA moved to Kingsway, near the Aldwych. Savile Row is in Mayfair, London's traditional art business district. The upper floors of its eighteenth-century houses are home to galleries, such as the Matthew Bown Gallery and Laurent Delaye Gallery, both at 11 Savile Row.

Japanese retailer Evisu is found on Savile Row, using the shop name "Sabiro" (Japanese for "suit" which etymologists believe may derive from "Savile Row").

American retailer Abercrombie & Fitch opened its first European location here in 2007, a flagship store.

References in popular culture

  • Savile Row is namechecked in the lyrics to "Choke", on Feeder's 2001 album Echo Park. The line reads "She likes Belgo, fashion heads, Savile Row. She likes the cheap sex, private jets, the Paris glow. Her mother left her when she was fifteen, out of the nest into the vacuum flow".
  • 7 Savile Row was the London address of Phileas Fogg, protagonist of Jules Verne's classic adventure novel Around the World in 80 Days.
  • The Row is mentioned in Annie in the song "You're Never Fully Dressed Without A Smile." The line is, "Who cares what they're wearing on Main Street or Savile Row?"
  • The Row is also mentioned in the song "The Jet Set Junta" by The Monochrome Set, a satire of the Falklands War:
  • :Broom, broom, goes the armoured Cadillac through Montevideo
  • :Rat-a-tat goes the sub-machine gun to restore the status quo
  • :Snip, snip, go the tailor’s scissors on the suit in Savile Row
  • The Japanese band GLAY has a song titled Savile Row ~サヴィル ロウ3番地~ (3 Savile Row) about travelling to London. The title presumably was decided on because the writer, the band's leader Takuro, is well known to be a Beatles fanatic.
  • In Japanese, one word for suit is "sebiro" (), purportedly a corruption of "Savile Row."
  • Savile Row is mentioned in The Kinks' song "End of the Season" as well as "Life on the Road."
  • Savile Row is mentioned in Elton John's 2006 song "Tinderbox.""
  • Saville Row appears in the Monopoly Here and Now edition, a mis-spelling of the correct name.
  • The Row is mentioned in the British cult movie Withnail and I (1987) when Withnail criticizes his drug dealer, Danny, for having no taste after Danny has remarked on Withnail's 'old suit.' Withnail replies: "This suit was cut by Hawkes of Savile Row. Just because the only tailoring you've ever seen is above your fucking appendix doesn't mean anything." Withnail is referring to surgical stitching as 'tailoring.'
  • The Row is mentioned in the television series The West Wing following the death of character Leo McGarry. Staff members share fond memories of Leo in the episode "Requiem," during which it is remarked that Leo's suits must have cost something equal to the national space budget. Charlie informs the group that Leo's suits all came from Savile Row. In a much earlier episode of the series, the Russian ambassador also remarks on the fine quality of Leo's wardrobe, and notes that he must be having all of his suits custom made.
  • The Row is mentioned in the James Bond movie Dr. No. Ian Fleming patronised a number of tailors on the Row.
  • The Row is mentioned in the episode 05x10 of the sitcom Frasier.
  • The Row is referenced in the 2001 film The Tailor of Panama.
  • The Row is the name of Mary-Kate and Ashley Olsen's new high end clothing line. It's inspired by the famous street.


1. ^ Cullen, Pamela V., A Stranger in Blood: The Case Files on Dr John Bodkin Adams, London, Elliott & Thompson, 2006, ISBN 1-904027-19-9
2. ^ [2]

External links


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Canary Wharf is the centre of London's modern office towers
London shown within England
Sovereign state United Kingdom
Constituent country England
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Bespoke is usually a British English term for tailored clothing made at a customer's behest, and exactly to the customer's specification. Bespoke clothing is created without use of a pre-existing pattern, differentiating it from made to measure, which alters a standard-sized
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tailor is a person whose occupation is to sew menswear style jackets and the skirts or trousers that go with them.

Although the term dates to the thirteenth century, tailor
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Sir Winston Leonard Spencer Churchill, KG, OM, CH, TD, FRS, PC (Can). (30 November 1874 – 24 January 1965) was a British politician who served as Prime Minister of the United Kingdom from 1940 to 1945 and again from 1951 to 1955.
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Horatio Nelson, 1st Viscount Nelson, KB (29 September 1758 – 21 October 1805) was an English admiral famous for his participation in the Napoleonic Wars, most notably in the Battle of Trafalgar, a decisive British victory in the war, where he lost his life.
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Napoléon III
Emperor of the French

Portrait by Franz Winterhalter
Reign 2 December, 1852- 4 September, 1870
Full name Charles Louis Napoléon Bonaparte
Born 20 March 1808(1808--
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John Bodkin Adams (January 21, 1899 – July 4, 1983) was a British general practitioner, more than 160 of whose patients died under suspicious circumstances.[1] He was tried and controversially[1]
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Ralph Lauren (born Ralph Lifschitz on October 14, 1939) is an American fashion designer and business executive.


Ralph J. Lauren was born in the New York City borough of The Bronx to Ashkenazi Jewish immigrants Fraydl (Kotlar) and Frank Lifshitz, a house
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Calvin Richard Klein (born November 19, 1942) is a well-known American fashion designer. In 1968, he launched the company that would later become Calvin Klein Inc.

In addition to clothing, Calvin Klein also gave his name to a range of perfumes, including CK One and CK Be
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For the television presenter, see Tom Ford (presenter).
Tom Ford (born August 27, 1962) is an American fashion designer. He gained international fame for his legendary turnaround of the Gucci fashion house and the creation of the Tom Ford label, becoming
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Regent Street is a major shopping street and thoroughfare in London's West End. Named after the Prince Regent (later George IV), it was built by John Nash as part of a ceremonial route from the Regent's residence at Carlton House in St James's to Regent's Park.
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Gieves & Hawkes is a gentleman's tailor located at No.1 Savile Row in London. Almost certainly one of the most famous traditional bespoke tailors in the United Kingdom, the business dates from the late 18th century, and was formed by the merger of two separate businesses,
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Ozwald Boateng(OBE) is a fashion designer. Born in Ghana in the late 1960s and brought up in north London.
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Sir Edwin Hardy Amies (17 July 1909—5 March 2003) was an English dressmaker. In 1955 he was awarded a Royal Warrant by Queen Elizabeth II as her official dressmaker which he continued to be until 1990. He was educated at Brentwood School, Essex until 1927.
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Henry Poole & Co.

Founded London, England (1806)
Headquarters London, England

Key people James Poole, Founder
Angus Cundey, Owner
Simon Cundey, Director
Industry Retailer
Products Clothing, Fashion
Website www.henrypoole.
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Norton & Sons is a Savile Row bespoke Tailor founded in 1821 by Walter Grant Norton. The firm is located on the East side of the street, at No. 16.

Norton & Sons rapidly grew during the nineteenth century when they were the tailors and Royal Warrant holders to William I,
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Anderson & Sheppard has been a leading Savile Row firm from its beginnings in 1906.
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Ede and Ravenscroft are the oldest tailors in London, established in 1689. They have three London premises, on Gracechurch Street, Chancery Lane and Burlington Gardens, very close to the famous Savile Row.
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London Underground

Locale Greater London, Chiltern, Epping Forest, Three Rivers and Watford
Transit type(s) Electrified Metro Railway
Began operation 1863
System length 253 miles / 408 km
No. of lines 12
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Oxford Circus

Place Oxford Circus
Local authority Westminster

Managed by London Underground
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Piccadilly Circus

Place Piccadilly Circus
Local authority Westminster
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Burlington Estate is an area in Mayfair to the north of Piccadilly in the West End of London, England [1]. It was developed in the 18th century. The estate was owned by the Earls of Burlington, in particular Richard Boyle, 1st Earl of Burlington.
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William Pitt the Younger (28 May 1759 – 23 January 1806) was a British politician of the late eighteenth and early nineteenth centuries. He became the youngest Prime Minister in British History in 1783, and still is to date.
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Centuries: 18th century - 19th century - 20th century

1770s 1780s 1790s - 1800s - 1810s 1820s 1830s
1800 1801 1802 1803 1804
1805 1806 1807 1808 1809

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Events and trends


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George Bryan Brummell (born June 7,1778, London; died March 30,1840, Caen, France), better known as Beau Brummell, was an arbiter of fashion in Regency England and a friend of the Prince Regent.
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Cork Street is a street in Mayfair in the West End of London, England. It is very well-known in the British art world for the commercial art galleries that dominate the street.
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Richard Brinsley Sheridan (October 30, 1751 – July 7, 1816) was an Irish playwright and Whig statesman.

Early life

R.B. Sheridan was born in Dublin on October 30, 1751 at 12 Dorset Street, a fashionable street in the late eighteenth century.
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Tommy Nutter (1943, Wales - August 18, 1992) was a Savile Row tailor and fashion designer who designed Bianca Jagger's wedding suit. His other customers included The Beatles, Yoko Ono and Elton John.
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“Like Lennon and McCartney, Edward Sexton’s name is inextricably linked to the late Tommy Nutter. The shop this dynamic duo opened together on Saint Valentine's Day in 1969 – Nutters of Savile Row – revolutionized the Row.
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