SilkAir

Information about SilkAir

SilkAir
IATA
MI		ICAO
SLK		Callsign
SILKAIR
Founded1989 (as Tradewinds)
HubsSingapore Changi Airport
Frequent flyer programKrisFlyer
Member loungeSilver Kris Lounge
Fleet size13 (+2 orders)
Destinations26
Parent companySingapore Airlines Limited
Company sloganWhere the world unwinds
HeadquartersSingapore
Key peopleChin Yau Seng (CEO)
Website: [1]


SilkAir (Singapore) Private Limited is an airline based in Singapore. It is a wholly owned subsidiary of Singapore Airlines and operates scheduled passenger services from Singapore to 26 cities in Southeast Asia, South Asia and China. As the regional wing of Singapore Airlines, it serves 26 out of 50 short haul destinations in the Singapore Airlines group network, and flew 1.56 million passengers in 2006. It made a profit of S$30 million, as turnover rose 20.4% to $415 million.[1]

History

The airline had its roots as a regional air charter company in the form of Tradewinds Charters, formed in 1976, and using planes predominantly leased from parent Singapore Airlines serving leisure destinations. Scheduled services were introduced as Tradewinds Airlines on 21 February 1989 when it leased McDonnell Douglas MD-87 airplanes for services to six destinations: Bandar Seri Begawan, Pattaya, Phuket, Hat Yai and Kuantan from Singapore's Changi Airport and Tioman from Singapore's Seletar Airport. As the carrier matured, regional business destinations such as Jakarta, Phnom Penh and Yangon were added to its network, thereby broadening the airline's appeal beyond the holiday maker to include the business traveller.

Enlarge picture
SilkAir A319-100 at Changi Airport, with a Singapore Airlines (parent company) Boeing 777 in the background.
A major marketing overhaul was started in 1991, culminating on the 1 April 1992 by giving the airline its present name and logo as a new corporate identity [2]. The rebranded airline utilised up to 6 of the new Boeing 737-300s introduced just a year earlier. The mid-1990s saw two Airbus A310-200 aircraft in use and the expansion of services to India and mainland China. It was the first Asian carrier to offer handheld portable video-on-demand (VOD) inflight entertainment in the form of the DigEplayer 5500, available on flights to China and India.

The incident of Flight 185

Destinations

Further information: SilkAir destinations

Fleet

SilkAir began operations with leased McDonnell Douglas MD-87 aircraft in 1989, before investing in its own fleet of six Boeing 737-300s, the first of which began operations in 1991. It operated two Airbus A310-200s for a brief period from 1993 to 1995 before they were transferred to Singapore Airlines, and two Fokker F70 from 1995 to 2000. It began replacing its Boeing fleet with Airbus aircraft when the first Airbus A320-200 arrived in 1998, and retired all Boeing aircraft a year later.

Today, the SilkAir fleet, with an average of 4.5 years in operation, consists of the following aircraft [3]:

SilkAir Fleet
Aircraft Number Registration Capacity Routes
Airbus A319-13249V-SBA - 9V-SBD118 (12J/106Y)Short Haul
Airbus A319-13229V-SBE120 (8J/112Y)Short Haul
Airbus A320-23259V-SLB - 9V-SLF142 (16J/126Y)Short Haul
Airbus A320-2333
(2 on order)		9V-SLG - 9V-SLI142 (16J/126Y) 144 (12J/132Y)Short Haul


On 20 December 2006, SilkAir signed an agreement to purchase 11 Airbus A320-200 aircraft with 9 more on option. These aircraft will be delivered between 2009-2012 [4].

Services

Cabins

There are only two class of cabins available on all flights of SilkAir, Business and Economy Class.
Enlarge picture
SilkAir A320-200 Economy Class cabin

Business Class

Business class cabins are available on all flights of SilkAir. The business class cabins offer a seat pitch of 40 inches, and legroom of 19.3 inches.

Economy Class

All economy class cabins have a seat pitch of 32 inches and legroom of 11 inches.

In-flight

Dining

SilkAir offers oriental and western menus which emphasis on flavours of the region. Local delights such as Hainanese chicken rice, laksa, mee siam and mee rebus are available at selected flights.

Entertainment

SilkAir uses DigEplayer, which is a handheld device, as their in-flight entertainment. Interested passengers who are travelling on Economy Class in selected flights, will have to rent the DigEplayer onboard for a fee of S$15. DigEplayers are complimentary for all Business Class passengers flying on selected routes.

The selected routes which offer the DigEplayer are:
  • Singapore to/from China (Xiamen, Chengdu, ChongQing, Kunming, Shenzhen)
  • Singapore to/from India (Trivandrum, Kochi)
  • Singapore to/from Philippines (Cebu, Davao)
  • Singapore to/from Indonesia (Manado)

Codeshare partners

External links

References



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Singapore Changi International Airport (Chinese: 新加坡樟宜国际机场; Pinyin: Xīnjiāpō Zhāngyí Guójì Jīchǎng) or
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airline provides air transport services for passengers or freight, generally with a recognized operating certificate or license. Airlines lease or own their aircraft with which to supply these services and may form partnerships or alliances with other airlines for mutual benefit.
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Singapore Airlines (SIA)
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Southeast Asia or Southeastern Asia is a subregion of Asia, consisting of the countries that are geographically south of China, east of India, and north of Australia.
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Type Airliner
Manufacturers McDonnell Douglas
Boeing
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Tioman Island (locally, Pulau Tioman) is a small island located 32 km off the east coast of Peninsular Malaysia in the state of Pahang, and is some 39 km long and 12 km wide. It has eight main villages, the largest and most populous being Kampung Tekek in the north.
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