True Confessions

Cover of the July, 1955, issue.


True Confessions was a magazine published by Fawcett Publications, beginning in 1922. With a cover price of 25 cents, the front cover of the October, 1922, issue heralded, "Our Thousand Dollar Prize Winner—'All Hell Broke Loose'." During the 1920s, Jack Smalley was the editor, and early issues in the run sometimes featured cover illustrations by Norman Saunders.

Directed at a female readership between the ages of 20 and 35, it climbed to a circulation of two million during the 1930s, carrying such articles as "The Romantic Story of Jack Dempsey's Cinderella Bride." With True Confessions Fawcett was in competition with rival publishers Macfadden (True Story, True Romance, Experiences) and Hillman Periodicals (Real Story, Real Confessions, Real Romances, Crime Confessions). In 1945, Fawcett learned that 72% of the women who read True Confessions were married, just one piece of information gleaned after Fawcett spent $50,000 for a year-long survey involving 600 questions asked of True Confessions readers in Dayton, Ohio (chosen after the Census Bureau named it a typical wartime United States city).

By 1949, these old-style confession magazines faced a setback in the midst of a new comic book trend, over 100 love and romance titles from two dozen companies, with press runs averaging 500,000. Macfadden reported a loss in the second quarter of 1949, while Fawcett profited with its new romance comics, reaching a million readers with Sweethearts and 700,000 with Life Story.

During the 1950s, when True Confessions was priced at 15 cents, the editor was Florence J. Schetty. The contents of the March, 1959, issue, edited by Schetty and priced at 25 cents, provide insight into the magazine's approach during that period. It included "God Is My Guide" by Clint Walker, "Hairdos You Can Do Yourself" by Grace A. Hufner, " "When a Girl Goes to Prison" by Jules Archer, "I Couldn’t Forgive My Brother-in-Law" by Anonymous and "Let’s Enjoy Breakfast" by Erva Jean Vosburgh. Another editor in the field was Clark Dimond, who edited True Experience for Macfadden-Bartell during the 1960s.

Some articles for True Confessions were condensed for republication in Reader's Digest, and Fawcett launched its Gold Medal Books paperback line in 1949 with anthologies of material from True (The Best of True Magazine) and True Confessions (What Today's Woman Should Know About Marriage and Sex).

In 2006, Dorchester Media teamed with Leisure Ent. to launch a series of paperback anthologies titled True Confessions, True Romance, and True Story.

References

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Fawcett Publications was an American publishing company founded in 1919 in Robbinsdale, Minnesota by Wilford Hamilton "Captain Billy" Fawcett (1883-1940). At the age of 16, Fawcett ran away from home to join the Army, and the Spanish-American War took him to the Philippines.
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Norman Blaine Saunders (January 1 1907– March 7 1989) was a prolific commercial artist who produced paintings for pulp magazines, paperbacks, men's magazines, comic books, and trading cards. On occasion, he signed his work with his middle name, Blaine.
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Jack Dempsey

Statistics
Real name William Harrison Dempsey
Nickname Manassa Mauler
Rated at Heavyweight
Nationality American
Birth date May 24 1895(1895--)
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Clark Dimond is a guitarist, composer and author who runs the Dimond Studios, a recording company in Colorado's Sangre de Cristo Mountains.

Born into a musical family in 1941, Dimond started playing piano at the age of five, learned the guitar when he was 17 years old and
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''' Reader's Digest is a monthly general interest family magazine. Although its circulation has declined in recent years, the Audit Bureau of Circulation says Reader's Digest
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Gold Medal Books, launched by Fawcett Publications in 1950, is known for introducing paperback originals, a publishing innovation at the time. Fawcett was also an independent newsstand distributor, and in 1949 the company negotiated a contract with New American Library to
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Time (whose trademark is capitalized TIME) is a weekly American newsmagazine, similar to Newsweek and U.S. News & World Report. A European edition (Time Europe, formerly known as Time Atlantic) is published from London.
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